Karen Pera
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Live Net Zero — Climate Action Campaign
Client
Canadian Geographic
Agency
Strut Creative
Role
Production Designer
Expertise
Production | Digital Assets
As the Production Designer for this national awareness campaign, I worked closely with the Creative Director to bring the Live Net Zero visual identity and materials to life. My role included layout and production support across a wide range of assets—digital and print ads, social content, microsite graphics, and internal campaign materials.
I ensured design consistency and smooth execution across all deliverables while helping adapt the brand’s vibrant palette and clean, optimistic look across multiple platforms. It was exciting to be part of a project that not only looked great, but also empowered Canadian families to take real climate action at home.













