Karen Pera
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Restoring greater balance to the Earth’s flow of carbon
Client
EnerGaia
Role
Lead Designer
Expertise
Visual Identity | Collateral | Website
Energaia is a forward-thinking initiative focused on bridging the gap between climate-conscious investors and regenerative agriculture. I led the creation of the full visual identity, shaping a brand that feels grounded, future-focused, and rooted in nature. From the logo to the color palette and typography, every element was intentionally crafted to reflect Energaia’s mission of healing the planet through innovative financial systems. I also designed a suite of branded collateral, ensuring consistency across pitch decks, social assets, and promotional materials.
In addition to the visual identity, I developed Energaia’s business plan layout and designed and built their microsite to communicate their vision with clarity and impact. The site was designed to be clean, immersive, and intuitive, with storytelling that invites engagement from both investors and project stewards. This project was a deep collaboration that brought strategy, design, and purpose into harmony.





















