Shell Feet Solutions

For the Shell Fleet Solutions campaign, I was responsible for developing a cohesive look across multiple digital touchpoints. My work included the design and execution of programmatic display ads, LinkedIn static ads, lead generation ads, marketing emails, and the Shell Fleet Solutions white paper. Each asset was crafted to align with Shell’s brand while creating a distinct and engaging look tailored to a B2B audience.

The goal of this campaign was to drive incremental awareness, generate high-quality leads, and grow Shell Fleet Solutions’ customer base. Through strategic visual storytelling and consistent creative execution, the campaign successfully reinforced Shell’s position as a trusted fleet partner while supporting the sales funnel with targeted and effective design.