Karen Pera
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Alberta’s bid for the Commonwealth Games
Client
Alberta 2030 Commonwealth Games Bid
Agency
Strut Creative
Role
Lead Designer
Expertise
Visual Identity | Design Layout
As the lead designer for the Alberta 2030 Commonwealth Games Bid document, I crafted a visually striking 160-page proposal to showcase Alberta’s bold vision for hosting the Commonwealth Games. Drawing inspiration from the province’s vibrant spirit, I incorporated neon colors and a dynamic layout to reflect the energy and excitement of the Games. My design aimed to capture Alberta’s unique identity while delivering a professional and compelling bid that stood out to the Commonwealth Games Federation.
Throughout the project, I collaborated closely with stakeholders to ensure the design aligned with the strategic goals of the bid, balancing creativity with clarity to effectively communicate Alberta’s readiness and enthusiasm. By leveraging innovative typography and bold visual elements, I created a cohesive and memorable document that not only highlighted the province’s cultural and athletic strengths but also left a lasting impression on its audience.

















